- Mark Zuckerberg and Priscilla Chan attended the Ambani family's pre-wedding festivities.
- The couple broke away from their typical understated style and went all in with loud luxury.
The Zuckerbergs don't typically flaunt their riches. But the couple didn't hold back while attending the Ambani family's pre-wedding celebrations.
The couple were among the celebrities and wealthy elite who gathered in Gujarat, India, to celebrate the coming nuptials between Anant Ambani and Radhika Merchant. Anant is the son of Mukesh Ambani, one of the richest men in Asia, whom Bloomberg estimated was worth $113 billion.
The three-day festivities have been nothing short of lavish, with a private concert by Rihanna and a communal dinner for 51,000 people. Guests were also given a nine-page dress code for the various events, which may have prompted Zuckerberg and Chan to try a new aesthetic: loud luxury.
Loud luxury describes bold symbols of wealth meant to draw attention — as opposed to the also-buzzy but more-subtle trend of quiet-luxury items that don't necessarily scream their worth.
The Zuckerbergs tend to use subtle symbols of wealth but paid top dollar for their bold pre-wedding ensembles
Fans familiar with Zuckerberg and Chan know they have a propensity toward quiet luxury. The trend is difficult to spot, but one example is Zuckerberg's habit of wearing basic gray T-shirts that cost from $300 to $400.
The couple's weekend in India, however, was full of loud luxury.
Zuckerberg and Chan began the celebrations on Friday by wearing two black outfits designed by Alexander McQueen, Vogue reported.
Zuckerberg's black shirt and matching pants were paired with the Alexander McQueen firefly-themed jacket, which is priced at $7,000. Chan's floor-length gown features bold gold floral accents and is available for $15,000.
The couple kicked their style up a notch the next day when Zuckerberg wore a shimmering tigress-themed shirt designed by Rahul Mishra, who shared photos on his Instagram account.
The organza shirt is available on Mishra's website, but customers must request the official cost — suggesting a hefty price tag.
That night, both Zuckerberg and Chan wore different outfits designed by Mishra, who shared photos of the occasion on his Instagram Stories. Chan wore a two-piece outfit decorated with nature-themed adornments such as two gold birds. Zuckerberg's outfit was also modeled after wildlife with flowers and other foliage designs.
Although the couple's outfits weren't immediately visible on Mishra's website, they no doubt cost a pretty penny. On his website, lehenga sets for women can cost as much as $18,799, while a men's sherwani set is more than $7,000. The prices of many items on Mishra's website are available only upon request.
On Sunday, Chan shared her and Zuckerberg's most recent outfits in an Instagram post. Chan wore a purple saree with small floral designs sewn into the fabric, while Zuckerberg wore a beige-colored ensemble with leaf designs. It's unclear who designed the outfits.