Twitter users can now charge a monthlysubscription fee for exclusive content with Super Follows.- The new feature allows select users to monetize their content for $2.99 to $9.99 a month.
- For now, Super Follows is only available to select users in the US with 10,000 followers or more.
The new Super Follows feature allows select users to adopt a subscriber-only policy to their tweets, meaning users can pay to view exclusive content from their favorite accounts.
Creators can charge subscribers a monthly cost of $2.99, $4.99, or $9.99 a month for their exclusive content. Super Followers can be identified by creators with a little badge that appears next to their name when they reply to the creator's tweets.
Announced in February, Super Follows is currently available to those who applied to try it out in a test group before it goes public on the platform. Other users interested in trying out this new feature can apply to be put on the waitlist as Super Follows continues to roll out across the US. Creators who opt in to Super Follows must be at least 18 years old and maintain a minimum of 10,000 active followers.
Twitter hopes that this new feature will drive unique conversations on the platform and give creators a new way to make revenue for their contributions to the
However, some Twitter users are unsure how Super Follows will actually work, pointing out that content can never be exclusive when users can take screenshots and repost them on the app.
-Jane Manchun Wong (@wongmjane) September 1, 2021
Super Followers can Quote Tweet or Retweet the exclusive content, but non-subscribers only see additional comments on them and not the original tweet, according to Twitter. Non-Super Followers won't be able to see retweets at all and will instead be instructed to subscribe, according to Twitter.
Creators are eligible to receive 97% of their Super Follows revenue after in-app purchase fees until they reach $50,000 in lifetime earnings across all Twitter monetization products. After they reach $50,000, users are eligible to earn up to 80% in revenue after in-app purchase fees.
Twitter has been experimenting with new ways to pay its creators by creating a tip jar feature, ticketed Spaces, a shopping section, and newsletters. Super Follow is expected to compete with other creator monetization platforms like OnlyFans, Patreon, and Substack as Twitter creates more ways for users to monetize content and keep up with its competitors.
In July, Mark Zuckerberg announced that Facebook and Instagram will be investing more than $1 billion through 2022 in order to pay creators for their content, Insider reported.