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PRESENTING: We analyzed 23 memos from CEOs responding to the US Capitol riot. The most effective messages get personal.

Shana LebowitzJan 9, 2021, 20:48 IST

Business Insider

Albert Bourla is the CEO of Pfizer.Drew Angerer/Getty Images

On Wednesday, a pro-Trump mob stormed the US Capitol while Congress was confirming Joe Biden's win in the presidential election. It took hours for authorities to clear the Capitol building. Five people died.

As news of the attempted coup spread, business leaders across industries - including tech, finance, and healthcare - sent staff memos and issued public statements decrying the violence. Collectively, the messages expressed sadness, outrage, and hope for a better future.

Insider reviewed 23 of those memos looking for common themes. Some memos were posted publicly on social media; others were emailed directly to staff and reported in other media outlets.

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We analyzed 23 memos from CEOs responding to the US Capitol riot. The most effective messages get personal.