The outdoor apparel company has worked to ensure the tagline isn't just an empty slogan. In 2018, the company dedicated its $10 million in tax cuts to environmental charities, Business Insider previously reported.
Working to drive environmental and social impact, which is also good for business because it attracts both customers and employees, Vice President of Corporate Development
Graves will speak at the inaugural BI Global Trends Festival, a virtual event taking place the week of October 19-23, 2020.
He joins a roster of top speakers, including others in the sustainability space, like Stuart Kronauge of Beyond Meat and Boyan Slat of The Ocean Cleanup.
Hear Graves talk about the future of sustainability at the