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It can cost over $10 million and 22 years to create a new apple variety. See what it took to market the new 'Cosmic Crisp.'

Name: It can cost over $10 million and 22 years to create a new apple variety. See what it took to market the new 'Cosmic Crisp.'
Uploaded: 2020-11-04T00:20:00+05:30
Duration: T06M02S
Channel: Business Insider
Description: It can cost over $10 million and 22 years to create a new apple variety. See what it took to market the new 'Cosmic Crisp.' Video

Marisa Palmer,Claire MolloyNov 4, 2020, 00:42 IST

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Business Insider

The Cosmic Crisp is a new variety of apple that took Washington scientists 22 years to develop.
It cost $67,000 per farmer to plant one acre of the Cosmic Crip, while $10.5 million went into marketing the apple.
The Cosmic Crisp's "parents" are the Enterprise and Honeycrisp apples.
It takes a series of in-depth tests to evaluate a new apple's taste, crispness, and juiciness, among other characteristics.