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Influencers advertise 'terrible' job as their assistant, offering $30-50k to do social media, laundry, cooking, and have 'no personal life'

Jan 29, 2023, 23:58 IST
Insider
An influencer is hiring a social media manager and assistant, and it sounds very demanding.golubovy/Getty Images
  • An influencer is hiring a social media manager and assistant, but it doesn't sound very fun.
  • The job pays $30,000 to $50,000 per year for working 60 hours a week or more.
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An influencer is hiring, and the role doesn't sound like much fun.

A job listing on Indeed for a social-media manager and assistant lists many responsibilities including handling social channels for one 23-year-old influencer and one 24-year-old manager.

It also demands cooking and cleaning, and making sure their employer stays healthy. The listing says the successful candidate will have "no personal life."

"This is a terrible job," the first line of the listing reads. "It is very demanding, you will have no personal life."

The ad was from Tyler Bray LLC, a company run by Tyler Bray who manages entertainment personalities including TikTok stars the North Star Boys.

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Insider contacted Bray about the listing but did not hear back.

Among the responsibilities listed are posting content on Snapchat, YouTube, Instagram, Facebook, Twitter, and TikTok.

The person also has to run errands, clean, do laundry, and cook. The candidate should "be our right hand," it states. "The person we can count on to see what we can't see, fill in our gaps, and aid in our success." This includes the influencer's "health, living situation," and career, it said.

The candidate they are looking for also "does not mind wearing many hats" and "enjoys taking care of others."

The working week for this role is Monday — Friday in 12 hour shifts with "weekend availability," totaling over 60 hours per week, and "Sundays are no exception if we are on tour."

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The North Star Boys.John Wolfsohn/Getty Images

The details of the listing and connection to Bray suggest that the listing could be working for the North Star Boys, who make TikTok and YouTube content together as well as touring as a band.

They were founded by Oliver and Sebastian Moy, with other members named as Regie Macalino, Ryan Nguyen, Justin Phan, Darren Liang, and Kane Ratan. They have 5.5 million followers on TikTok.

Photos at the bottom of the listing show the North Star Boys at Playlist Live, on stage, and meeting with fans, though it does not name the group.

The salary was listed at $30,000 — $50,000 per year and is based in Anaheim, California, the same region as the LA-based North Star Boys.

The average annual cost of living in California is $46,636 per year, according to data from the US Bureau of Economic Analysis, and would be more near major cities like Los Angeles.

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This job is explicitly "not for someone who wants to be famous," the listing reads. Rather, it is for someone who wants to witness how influencer life is behind the scenes. It is "not for someone who enjoys being in the spotlight," the ad continues.

"This is for someone who wants to create life long relationships, not a short term career milestone."

The candidate is expected to follow the employer "everywhere," including around the world, constantly posting to their social channels.

This is for someone who "enjoys spontaneity," and definitely not for someone "who enjoys very predictable and consistent scheduling and structures." All expenses will be paid for, the listing says, and "bonus pay" is mentioned.

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