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  • Here's why Super Bowl halftime show performers like Rihanna don't get paid to perform in front of millions

Here's why Super Bowl halftime show performers like Rihanna don't get paid to perform in front of millions

Sarah Al-ArshaniFeb 12, 2023, 02:41 IST

Jennifer Lopez, Rihanna, Beyonce.Albert L. Ortega/Getty Images, Kevin Mazur/Getty Images for Roc Nation, Mason Poole/Parkwood Media/Getty Images for Atlantis The Royal

  • Superbowl LVII between the Kansas City Chiefs and Philadelphia Eagles will take place on Sunday, February 12.
  • Artists who perform at the Super Bowl half-time show get paid very little if at all for their performances.
  • However, the cost of the performance is usually off-set by sponsorships.
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Rihanna will not be paid to perform at the Super Bowl LVII halftime show on Sunday.

Rihanna speaks during the Super Bowl LVII Apple Music Halftime Show press conference.Anthony Behar/PA Images via Getty Images

An entire committee is set up to select the performers for each half-time show.

Singer Lady Gaga performs during the Pepsi Zero Sugar Super Bowl LI Halftime Show at NRG Stadium on February 5, 2017 in Houston, Texas.Focus on Sport/Getty Images
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Previous performers like Beyonce and Dr. Dre were paid close to nothing by the NFL for their performances.

SANTA CLARA, CA - FEBRUARY 07: (L-R) Beyonce, Chris Martin of Coldplay and Bruno Mars perform onstage during the Pepsi Super Bowl 50 Halftime Show at Levi's Stadium on February 7, 2016 in Santa Clara, California.Photo by Matt Cowan/Getty Images

Some artists have contributed their own money towards their performance.

Mike Ehrmann/Getty Images
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Sponsors usually help with the costs associated with putting on the show.

Larry Busacca/Getty

There are many other benefits to performing without getting paid an appearance fee.

(L-R) Eminem, Dr. Dre, Mary J. Blige, and Snoop Dogg perform during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022.Kevin C. Cox/Getty Images
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Rihanna's beauty and fashion brands could see a boost.

Rihanna attends the second press day for Rihanna's Savage X Fenty Show Vol. 2 on October 2, 2020.Kevin Mazur/Getty Images
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