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An ad for the Peter Thiel-backed conservative dating app The Right Stuff features women saying they seek an 'alpha male vibe' and that being a Democrat is their 'red flag'

Oct 3, 2022, 16:18 IST
Insider
Billionaire Peter Thiel injected $1.5 million worth of funding into The Right Stuff, a dating app exclusively for conservatives.Marco Bello/Getty Images; Screengrab/The Right Stuff App Website
  • Conservative dating app the Right Stuff launched on September 30.
  • In an ad for the app, one woman says she likes men with an "alpha male" vibe.
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A new advertisement for conservative dating app The Right Stuff features women saying that being a Democrat is a red flag in a potential partner.

The app launched on September 30, and the ad made its Twitter debut the same day. The video has since been viewed more than 790,000 times.

The video features short interviews with what the app called seven "conservative young women," who were asked for their "honest opinions" on what they looked for in potential partners.

In the video, one woman said she likes a man with an "alpha male vibe" and whose faith is important to him. Another said her partner has to want kids.

In the video, the women were quizzed as to why they want to date conservatives, to which one woman said, "I like that they understand their role in the relationship as a man."

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"I just prefer my men to be masculine," said another woman.

All the women in the video were asked what their "biggest red flag" was — to which they all declared that the person being a supporter of the Democratic Party would be a deal-breaker.

The ad attracted scorn from some Twitter users.

"Ready to swipe reicht," wrote a Twitter user with the ID "shoe0nhead" in response to the video.

The Lincoln Project, an anti-Trump conservative group, posted a scathing video on October 1 comparing the ideal conservative male values cited by the women in the video to clips of Sen. Josh Hawley running from the Capitol rioters and former President Donald Trump rebuking journalists. The group also spliced clips from the app's ad with videos of controversial right-wing media personalities like influencer Andrew Tate, former Breitbart editor Ben Shapiro, and white nationalist Nick Fuentes making misogynistic statements about women.

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The Right Stuff received $1.5 million in funding from billionaire Peter Thiel. Founded by Trump administration staffers John McEntee, Daniel Huff, and Isaac Stalzer, the app touts itself on its website as a way to "connect with people who aren't offended by everything." The app also advertises itself as being the platform "for those who know traditional is attractive."

In a Newsweek op-ed published on September 6, McEntee wrote that he created the app because of the "horrible experiences" he and his cofounders had on other dating apps.

"For example, in southern California, when I filtered my settings to include conservative women from the ages of 21-29 and only a handful of users appeared," McEntee wrote.

He wrote that those who sign up for The Right Stuff will only find "people who are on the right politically, who are looking for other conservatives."

Ryann McEnany — the sister of former White House press secretary Kayleigh McEnany and one of the app's promoters — and representatives at The Right Stuff did not immediately respond to Insider's requests for comment.

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