5 celebrities with non-alcoholic beverage lines as booze-free lifestyles become more popular among the rich and famous
Allana Akhtar
- As sobriety rises among young people, celebrities are getting candid about their decisions not to drink.
- Stars like Bella Hadid and Katy Perry launched their own line of non-alcoholic beverages.
The rich and famous aren't drinking alcohol like they used to.
Rapper Jack Harlow and supermodel Bella Hadid — both with professions associated with heavy partying — have been open with fans about their choice to cut back on booze. Kim Kardashian and Jennifer Lopez have also spoken out about their largely alcohol-free lifestyles.
"I'm sick of waking up with a dry throat, sick of feeling bloated. I'm sick of the decisions I make on it," Harlow told Rolling Stone in March.
The booze-free trend extends beyond celebrities. Millennials and Gen Z drink less alcohol than Boomers did at their age, and more than a quarter of 16- to 24-year-olds in the UK don't drink at all, per a recent study.
Many celebrities have cashed in on the booze free trend as the non-alcoholic beverages market continues to boom. Here are 5 stars that launched their own line of non-alcoholic drinks.
Blake Lively launched the non-alcoholic mixer brand Betty Buzz in 2021.
Her husband may sell gin, but Blake Lively's making a profit from drinks that don't come with hangovers.
Lively launched Betty Buzz, a non-alcoholic sparkling mixer beverage line, in the fall of 2021. The beverages do not contain artificial flavors or sweeteners, nor use genetically modified organisms (GMOs).
The Gossip Girl alum told People she doesn't like what alcohol does to her body, but chooses to be "a part of it" by enjoying non-alcoholic alternatives to her friends' cocktails.
"Over the past many years of mixing but not drinking cocktails, it became clear mixers are the unsung heroes of the drink world and deserve just as much love as alcohol," Lively said in a press release.
Bella Hadid is an executive of Kin Euphorics, a non-alcoholic drink that contains ingredients from mushrooms.
In 2021, supermodel Bella Hadid came on as a co-founder and partner of Kin Euphorics. Kin is a non-alcoholic tonic brand that contains adaptogens, a supplement derived from mushrooms that wellness brands claim improve cognition.
Little to no research suggests adaptogens can improve memory or brain health, but traditional Chinese medicine practitioners have touted the benefits of mushroom supplements for centuries.
Hadid's Kin beverage is particularly popular among the elite, as the drink is found at the exclusive Soho House and Chef Jean-Georges Vongerichten's ritzy abcV restaurant.
Singer Katy Perry launched a non-alcoholic apéritifs line, De Soi, in January.
Katy Perry said her non-alcoholic beverage line promotes overall wellness by containing adaptogens in reishi mushrooms and ashwagandha, as well as the amino acid l-theanine. L-theanine improved sleep in a 30 person controlled study, but more research is needed on its benefits for sleep.
The superstar said her beverage's three products are meant to resemble light, medium, and full-bodied wines with a fraction of the calories and none of the alcohol.
Her company raised $4 million in seed funding earlier this year.
Dwyane Wade partnered with Budweiser for his own limited-edition cans of non-alcoholic beer.
Budweiser, perhaps looking to cash in on the booze-free trend, gave Miami Heat legend Dwyane Wade his own limited-edition cans of the company's non-alcoholic beer.
The beer company put Wade on limited edition cans of its 50 calorie, zero-proof beer, Budweiser Zero in May 2022. The two also launched an NFT collection featuring digital versions of Wade's zero-proof beer available to purchase on the metaverse.
Rosario Dawson is the board member of Cann, a cannabis-infused alcohol substitute.
Actress Rosario Dawson joined the board of Cann, a Los Angeles-based cannabis-infused beverage company, in 2021.
Cann positions itself as an alcohol-substitute, the company's co-founder Jake Bullock told MarketWatch. "We're going after the person who's going with alcohol and convince them to drink a little less alcohol and try something that's comparable to a beer or wine buzz," she said.
The company has a host of celebrity investors, including Nina Dobrev, Rebel Wilson, and Darren Criss.
The low-level doses of THC, the psychoactive ingredient in cannabis, in Cann beverages begin effecting some drinkers within 10 to 15 minutes. Six packs of the beverage sell for $24 in five states.
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