The rich and famous aren't drinking alcohol like they used to.
Rapper Jack Harlow and supermodel Bella Hadid — both with professions associated with heavy partying — have been open with fans about their choice to cut back on booze. Kim Kardashian and Jennifer Lopez have also spoken out about their largely alcohol-free lifestyles.
"I'm sick of waking up with a dry throat, sick of feeling bloated. I'm sick of the decisions I make on it," Harlow told Rolling Stone in March.
The booze-free trend extends beyond celebrities. Millennials and Gen Z drink less alcohol than Boomers did at their age, and more than a quarter of 16- to 24-year-olds in the UK don't drink at all, per a recent study.
Many celebrities have cashed in on the booze free trend as the non-alcoholic beverages market continues to boom. Here are 5 stars that launched their own line of non-alcoholic drinks.