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Fashion magazines are doing FaceTime photoshoots with models like Bella Hadid during quarantine

Hanna Lustig   

Fashion magazines are doing FaceTime photoshoots with models like Bella Hadid during quarantine
  • Stay at home orders have forced fashion magazines including Vogue Italia to adapt by styling and shooting editorials via FaceTime.
  • The results, however, have been impressive, despite an obvious loss in photo quality.
  • The trend is expected to continue through summer and fall, as publications orient their upcoming issues around the pandemic.
  • Visit Insider's homepage for more stories.

Strict stay at home orders are forcing fashion's old guard to rethink the editorial in fresh and exciting ways. Case in point: supermodel Bella Hadid's latest spread for Vogue Italia's April Issue. Shot and styled entirely via FaceTime, the results prove great art can be made with humble tools and limited resources.

On Instagram, the magazine shed some light on how photographer Brianna Capozzi pulled off the shoot without being physically present with Hadid or stylist Haley Wollens. The day before, Capozzi and Wollens tested poses on FaceTime (as they normally would in person). Then, they called Hadid for a fitting.

"It was fun to have the intimacy of the three of us, everyone's opinions were considered, and lots of jokes always," Capozzi told Vogue Italia.

Far Away So Close. @BellaHadid joined the project with @BriannalCapozzi and @HaleyWollens. About the shooting, Brianna said: “The day before the shoot, Haley and I tested out poses together on facetime; this is always our process, but not within the confinement of a cell phone screen. It was pretty hilarious. Then we called Bella Hadid and did a fitting, it was fun to have the intimacy of the three of us, everyone's opinions were considered, and lots of jokes always. Then we hung up and Bella went off to do her hair and makeup, she did a stellar job, this is why she's a supermodel! She is the full package and always makes it exciting and fun. Bella's friend Lauren, who is a creative director when she’s not stuck in the house, acted as a dream photo assistant & fashion assistant, taking the liberty to order a ring light the night before, and always on hand to hold a mirror or grab a pair of socks. When we actually start shooting it was quite funny, I would call Bella back from my computer, because the quality is better with two people. Haley would then call Lauren's phone and they would put Haley and I side by side so that we could both see a similar frame. Haley and I could not see each other, but being the loud New Yorkers we are, we had no problem hearing each other!” Discover the full Far Away So Close portfolio in our April Issue on newsstands. #FarAwaySoClose #imagine #WhiteCanvas --- Editor in chief @EFarneti Creative director @FerdinandoVerderi

A post shared by Vogue Italia (@vogueitalia) on Apr 13, 2020 at 5:29am PDT

Hadid did her own makeup and hair, with lifelong friend Lauren Perez on hand to assist with lighting. A creative director herself, Capozzi said Perez took the liberty of ordering a ring light (every influencer's secret to taking incredible selfies) the night before. The editorial even inspired some of Hadid's fans to recreate the shoot in their own homes.

Vogue isn't the only fashion magazine embracing the era of FaceTime photography. Earlier this month, i-D debuted a special project called Safe + Sound, in which 19 models from across the world — including Bella's sister, Gigi Hadid, and model-of-the-moment Adut Adech — reflected on how they're adjusting to life indoors. During these FaceTime video calls, the participants were also shot by photographer Willy Vanderperre.

How do we stay sane during this time?⁣ ⁣ Separated by the coronavirus pandemic, we’ve all never been more physically apart. Forced into our homes to self-isolate and live for an indeterminate amount of time in our own little bubbles. How do we stay healthy, or keep to any kind of routine? ⁣ ⁣ To reflect this current mood, we found out how some of your favourite fashion people from around the globe are staying safe + sound, in a new special edition i-D project by Willy Vanderperre.⁣ ⁣ Hit the link in bio to see the project in full.⁣ ⁣ [i-D SPECIAL EDITION 04 2020]⁣⁣⁣⁣⁣ .⁣⁣ .⁣⁣ .⁣⁣ Photography by @willyvanderperre⁣ Editor-In-Chief @alastairmckimm⁣ Creative Director @lauragenninger @studio191ny⁣⁣⁣ Casting director @samuel_ellis⁣ Text @felixlp, @jacksunnucks⁣ Senior Social Editor @danilboparai⁣ Motion Graphics Designer @calseeum21⁣

A post shared by i-D (@i_d) on Apr 8, 2020 at 11:00am PDT

Per The New York Times, GQ and Marie Claire are also experimenting with different ways to capture images for upcoming fall and summer issues. For Marie Claire's September issue, for example, editor Aya Kanai told the Times the magazine was considering "sending a camera to the husband of the cover star and asking him to photograph her."

On Instagram, Italian photographer Alessio Albi, who is represented by Condé Nast, has been chronicling his experiments with shooting via his laptop webcam and FaceTime since March. But in a recent caption, Albi said he doesn't think he will continue to shoot this way when it's safe to travel again, because the "human apsect" is much too "important and necessary to photography as a whole."

On Twitter, Toronto-based photographer Vonny Lorde expressed some ambivalence toward the rise of FaceTime photography, too.

Without a doubt, the pandemic will leave a mark on art history, as public health crises always do.

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