Fashion magazines are doing FaceTime photoshoots with models like Bella Hadid during quarantine
- Stay at home orders have forced fashion magazines including Vogue Italia to adapt by styling and shooting editorials via FaceTime.
- The results, however, have been impressive, despite an obvious loss in photo quality.
- The trend is expected to continue through summer and fall, as publications orient their upcoming issues around the pandemic.
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Strict stay at home orders are forcing fashion's old guard to rethink the editorial in fresh and exciting ways. Case in point: supermodel Bella Hadid's latest spread for Vogue Italia's April Issue. Shot and styled entirely via FaceTime, the results prove great art can be made with humble tools and limited resources.
On Instagram, the magazine shed some light on how photographer Brianna Capozzi pulled off the shoot without being physically present with Hadid or stylist Haley Wollens. The day before, Capozzi and Wollens tested poses on FaceTime (as they normally would in person). Then, they called Hadid for a fitting.
"It was fun to have the intimacy of the three of us, everyone's opinions were considered, and lots of jokes always," Capozzi told Vogue Italia.
Hadid did her own makeup and hair, with lifelong friend Lauren Perez on hand to assist with lighting. A creative director herself, Capozzi said Perez took the liberty of ordering a ring light (every influencer's secret to taking incredible selfies) the night before. The editorial even inspired some of Hadid's fans to recreate the shoot in their own homes.
Vogue isn't the only fashion magazine embracing the era of FaceTime photography. Earlier this month, i-D debuted a special project called Safe + Sound, in which 19 models from across the world — including Bella's sister, Gigi Hadid, and model-of-the-moment Adut Adech — reflected on how they're adjusting to life indoors. During these FaceTime video calls, the participants were also shot by photographer Willy Vanderperre.
Per The New York Times, GQ and Marie Claire are also experimenting with different ways to capture images for upcoming fall and summer issues. For Marie Claire's September issue, for example, editor Aya Kanai told the Times the magazine was considering "sending a camera to the husband of the cover star and asking him to photograph her."
On Instagram, Italian photographer Alessio Albi, who is represented by Condé Nast, has been chronicling his experiments with shooting via his laptop webcam and FaceTime since March. But in a recent caption, Albi said he doesn't think he will continue to shoot this way when it's safe to travel again, because the "human apsect" is much too "important and necessary to photography as a whole."
On Twitter, Toronto-based photographer Vonny Lorde expressed some ambivalence toward the rise of FaceTime photography, too.
Without a doubt, the pandemic will leave a mark on art history, as public health crises always do.
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