A running list of brands giving back during the coronavirus pandemic
Remi Rosmarin
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FreshDirect is facilitating donations of meals and produce through NY Common Pantry.FreshDirect/Facebook- The impact of the novel coronavirus has fundamentally changed the way we live our lives.
- In response, many are looking for ways to give back to those most affected by COVID-19, including patients, healthcare workers, and people who have lost their sources of income.
- Some brands are donating products, services, and money to organizations that support people who are affected and in need.
- If you're planning on shopping online anyway and you're interested in contributing to the relief response, this list is a good place to start. We'll try our best to keep this list up to date as we learn of more brands giving back.
As the novel coronavirus spreads, we've all been tasked with adjusting to a new normal. Living rooms have turned into classrooms and conference rooms, Zoom and Google Hangouts have become the preferred locations for pretty much all social gatherings, and activities that were once commonplace, like daily grocery store outings, are becoming far less frequent. Everything from the way we work to the way we work out is changing during the pandemic.
The fear around this public health emergency can certainly be overwhelming and scary. But, it has also shown us inspiring acts of kindness from people around the world doing their best to help those affected by the disease. Whether it's medical workers on the frontlines who need the right protective gear, hospitals that need more supplies to treat sick patients, or students who need lunch now that they can't eat at school, plenty of people are in need of help. So, if you're doing your regular online shopping, consider any of these brands that are donating to organizations serving those who are most impacted.
We've rounded up a list of brands giving products and donations to those affected by the coronavirus pandemic. Read the original article on InsiderOther brands:
- Casetify: 100% of proceeds from the new Casetify UV Sanitizer are donated to the GlobalGiving Coronavirus Relief Fund.
- Coravin: Donating 10% of sales to the James Beard Foundation Food & Beverage Industry Relief Fund.
- Corkcicle: Help support your local small businesses by choosing "Support My Local Store" at checkout. Corkcicle will credit that store as if your purchase was made directly in their shop.
- PopSockets: Designed two new PopSockets to support Feeding America and Doctors Without Borders. 100% of the proceeds go to the respective charities.
- Talkspace: Providing 1,000 free months of messaging therapy to medical and healthcare workers. Talkspace will also match 100% of the hours any therapists donate.
- Theragun: Partnering with Feeding America to donate 100,000 meals. Each Theragun sold will provide 100 meals to people across the country. Also donating Theragun devices to hospital break rooms.
Pets and parenting brands:
- Chewy has partnered with GreaterGood.org and other nonprofit partners to donate more than $1.7 million in pet food, healthcare supplies, and other products to animal welfare organizations most severely affected by the regional economic impact of the coronavirus.
- Smalls: Giving 30-days of human-grade nutrition, care, and play products to cat foster families. Just DM Smalls on Instagram or email community@smallsforsmalls.com for more information.
- Wellness Natural Pet Food will donate 136,000 pounds of dry food and 46,000 pounds of wet food to Best Friends Animal Society for use in Los Angeles, Kanab, Utah, and a site south of Houston, Texas, to help feed shelter pets and support pet owners during the coronavirus pandemic.
Home brands:
- Boll & Branch: 10% of all proceeds go to funding efforts to provide mattresses and pillows to emergency medical operations.
- Brooklyn Bedding: Delivering free mattresses to hospitals and government agencies, and producing masks for the State of Arizona as well as essential workers in the region.
- Made In Cookware: 15% of all sales from the Southern Smoke Collection will go to benefit Southern Smoke, a 501c3 foundation that supports those in the food and beverage industry, many of whom are now unable to work.
- Otherland: Donating 10% of the proceeds to Food Bank for NYC with code "SUNSHINE" at checkout.
- Parachute: When a customer buys a pack of five face masks, Parachute will donate five face masks to those in need (temporarily sold out).
- Sardel: Donating 5% of all revenue in April to the Red Cross.
Beauty and personal care brands:
- Apostrophe: Using facilities to make hand sanitizer and donating 100% of each hand sanitizer sale to the WHO COVID-19 Response Fund.
- Billie: Donating $100,000 to local food banks across America who are working to serve the needs of people affected by the coronavirus outbreak.
- Bond No. 9: Through April 30, Bond No. 9 is donating 20% of online sales to the Mount Sinai Health System.
- Every Man Jack: Donating hand sanitizers to drug stores and grocery stores across the United States.
- Farmacy Beauty: Donating 100,000 meals to Feeding America's COVID-19 Response Fund. Additionally, Farmacy will match any donation made to the Farmacy COVID-19 Response Fund.
- Grande Cosmetics: Donating 15% of all profits to Feeding America.
- The Honest Company: Committed to donating 3 million diapers, 30,000 packs of wipes, and 20,000 personal care products to Baby2Baby this year.
- Kiehl's: Donating 500,000 meals to Feeding America's COVID-19 Response Fund.
- Kopari: Donating $1 of every purchase to Direct Relief.
- MAC Cosmetics: Donating $10 million towards 250 organizations all over the world that are helping people at higher risk during the COVID-19 pandemic. You can learn more about how different organizations are using these donations here.
- Orly: Manufacturing and donating 10,000 hand sanitizers to the City of Los Angeles.
- Pacific Shaving Co.: Donating 100% of profits from online sales in March to the CDC Foundation.
Clothing and accessory brands:
- Allbirds: Distributed $500,00 worth of free Tuke Matcha Wool Runners to US healthcare workers. Allbirds is now offering a "buy-a-pair-give-a-pair" option.
- Dagne Dover: Donating 10% of your proceed to the following nonprofit of your choice: CDC Foundation, Feeding America, and Save the Children.
- Everlane: When you shop the 100% Human Collection, 100% of the profits will be donated to Feeding America's COVID-19 Response Fund.
- Greats: Donating $15 from every order to City Harvest.
- Helm: Donating $20 from every order to the following organizations: CDC Foundation, Feeding America, and Baby2Baby.
- Kendra Scott: 50% of all proceeds from the "Shop for Good" bracelet collection will support Feeding America's COVID-19 Response Fund. The brand also donated 500,000 meals to get the campaign off the ground.
- M.Gemi: Donating 10% of all proceeds to Direct Relief.
- Maison Miru: Donating 20% of proceeds from sales of the Love Pill Charm Necklace to frontline medical workers at the Montefiore Hospital Group
- Michael Stars: Donating 20% of sales from one-size tees to One Fair Wage's Service Worker's Emergency Fund.
- Modern Citizen: $10 from every order of $150 or more will be donated to Feeding America's COVID-19 Response Fund. Modern Citizen will match every $10 donation for a total contribution of $20.
- Paige: Donating 20% of all profits to St. Vincent Meals on Wheels.
- Revtown: Donating 2% of revenue to the Walter Reed Society.
- Rhone: Donating 10% of all proceeds to the Direct Relief Foundation.
- Senreve: Running a mask drive with a goal of collecting 10,000 masks for healthcare professionals. You can nominate your local hospital to receive the donations here.
- Summersalt: For every order of $125 or more, Summersalt will donate $15 to No Kid Hungry's COVID-19 relief efforts.
- Universal Standard: Providing medical workers with a free piece of clothing from the Foundation collection. Any doctor, nurse, or medical worker who wants one can e-mail their credentials to us@universalstandard.net.
- Keen: Pledged to donate 100,000 shoes to anyone who has been directly affected by COVID-19.
- TomboyX: Donating 2% of all sales, and donating one pair of underwear for every two sold, to YouthCare.
Food brands:
- DoorDash: Delivering groceries and prepared meals to households in need in partnership with United Way Worldwide.
- FoodKick: Add a donation to your order to buy pantry meals or produce for individuals and families through NY Common Pantry.
- FreshDirect: Add a donation to your order to buy pantry meals or produce for individuals and families through NY Common Pantry.
- Freshly: In partnership with Nestlé, Freshly is donating $500,000 to Meals on Wheels America and is still accepting donations.
- Hydrant: Donating 6,000 rapid rehydration packs to doctors, nurses, and hospital administrators. Hydrant is also offering free products to any healthcare workers who DM the brand on Instagram.
- Magic Spoon: Donating 20,000 boxes of cereal to children in NYC in partnership with local organizations like Rethink Food NYC and The Food Bank for NYC.
- OWYN: Donating 2% of all sales to FARE, an organization dedicated to improving life and health for those with food allergies.
- Purple Carrot: Now through the end of May, Purple Carrot is donating a percentage of all sales to Feeding America.
- Super Coffee: Donating 3% of all sales to the Bowery Mission — an organization that works with NYC's homeless community.
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