A jewelry designer is giving away pieces from her collection to 500 brides in need

• Natalie Mills, a jewelry designer whose pieces have been worn by celebrities like Carrie Underwood, Lizzo, and Jennifer Lopez, is gifting earrings to brides affected by COVID-19.
• The initiative is meant to support brides who had to postpone their weddings or are facing financial hardship.
• Mills spoke to Insider about her decision to give 500 brides free earrings from her collection.
• Visit Insider's homepage for more stories.

First, Brandon Maxwell gave three brides free wedding dresses, and now, Natalie Mills is adding some sparkle into the world with her jewelry gifting initiative.

The jewelry designer, who launched her brand in 2012, is giving 500 brides earrings from The Collection, a group of fabulous cubic zirconia earrings. Every piece in The Collection is the epitome of affordable glamour since they all retail for under $100.

"I thought about how our bridal community is going to be struck," Mills told Insider. "As a young girl, you dream of your wedding day, and because of that I thought, 'I've got to do something.'"

Mills said she had excess inventory and decided she was going to gift the earrings rather than hold onto them to sell at a later date.

"I want this jewelry to get out there, touch hearts, and keep the brides excited about their big day," she said. "If there's a small part I can play in it, I am happy to do it."

The designer is asking brides in the US who have been affected by COVID-19 to share their stories and basic personal information here.

"I want them to get emotional. I want them to feel that somebody cares and that we recognize that the day has not played out the way they wanted it to be," Mills said of what she wants brides to feel when they open her gift.

"I just want them to feel beautiful and be reminded that we are here to keep them excited and keep their day special," she added. "We remember them and we understand, so this is our token of love."

Some of the earrings Mills will be giving away have been worn on the red carpet by celebrities like Lizzo, Carrie Underwood, and Jennifer Lopez.

"Brides can feel a little extra glam knowing that a piece of jewelry they are wearing has been worn by a major celebrity on the red carpet," Mills said.

• Read more:
• 10 small fashion brands to support right now
• Fashion brands giving back in response to the coronavirus pandemic
• Reese Witherspoon's brand Draper James is giving free dresses to teachers across the country
• Brandon Maxwell is giving away wedding dresses to brides in need