31 online startups you may be surprised to know are available at Nordstrom

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• Popular online startups like Casper and Dagne Dover are making their products more accessible by partnering with Nordstrom.
• Their presence on Nordstrom means you can put them all in the same cart along with your buys from traditional brands, and you'll benefit from Nordstrom's free two-day shipping policy in most cases.
• We found 31 great startups ranging from clothing to home goods that are now available on Nordstrom.

Though a popular business strategy for new startups today is to sell direct-to-consumer through their own websites, the practice often serves as a springboard for other retail opportunities, not an outright boycott.

Many online startups eventually find their way into popular retail stores that you've been shopping at for years. It's another way to get their products in front of more eyes, plus it's undeniably convenient to shop all your favorites at one site and enjoy free shipping and return perks.

Startups tend to be careful about the traditional retailers they do decide to partner with. They don't want to dilute their brands and they want to reach the right types of customers. Understandably, Nordstrom, with its reputation for curated style and quality, is a popular retail partner for up-and-coming online startups.

On Nordstrom's site, you can shop 31 brands that the internet has been buzzing about for the last few years. They tend towards clothing and shoes, but you'll also find skin-care and home products.