Instagram cofounder and CEO Kevin Systrom is taking a tour of Europe.
His first stop was Paris, where he aimed to immerse himself in the high-fashion community. Many designers and models use his platform religiously.
Naturally, Systrom chronicled much of his visit on Instagram.
He posted a selfie during a tour of Coco Chanel's historic apartment on the Rue Cambon.
Later, he and longtime girlfriend Nicole Schuetz attended a party hosted by designer Jean Paul Gaultier. They posed with models Karlie Kloss and Gigi Hadid, both of whom have more than 2 million Instagram followers.
The next day, he talked fashion and Instagram with Louis Vuitton's Nicholas Ghesquière and Delphine Arnault.
And Brazilian soccer star David Luiz, who has more than 6 million followers on Instagram.