Julie stands beside the 2024 Toyota Land Cruiser (left) and beside her old Land Cruiser (right)Alistair Barr/Business Insider
- Toyota launched new Land Cruiser in the US, reviving the iconic SUV .
- The original Land Cruiser, known for its durability, debuted in the 1950s.
The original Land Cruiser launched in the 1950s and rightly earned a reputation as an unbreakable beast of a car. It was everything an SUV was supposed to be.
It was so hardy that the United Nations relied on it in war-torn and famine-ravaged parts of the world. Those white UN Land Cruisers are an image burned into my teenage mind as the ultimate, go-anywhere reliability.
After a few decades, these rugged benefits got expensive. Land Cruisers started costing almost $100,000. And they began to get a little old compared to the competition.
Then, they disappeared in the US and fans freaked out.
But in 2023, Toyota announced a new Land Cruiser, which went on sale in the US earlier this year.
I recently test-drove the Land Cruiser 1958 for a week in Silicon Valley, through a loaner from Toyota.
I also zipped around in it with my neighbor Julie, who owned a Land Cruiser for about 20 years and adored it.