Walmart Plus, Walmart's Amazon Prime competitor, will reportedly cost $98 a year
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- Walmart+, the company's Amazon Prime competitor, is expected to launch this month, according to a report first published in Recode.
- The retailer is expected to set the annual Walmart+ subscription price at $98 per year.
- The service will reportedly include same-day delivery of groceries and fuel discounts among other perks.
- Finally, the service could also include access to exclusive deals and shopping events before the general public, as well as automated checkout at Walmart stores.
Amazon Prime is about to meet its first true challenger in Walmart+, the premium retail subscription from the nation's largest brick-and-mortar retailer. Walmart+ is expected to launch in July 2020 with a price of $98 per year, according to a report in Recode.
For those keeping score, that's more than $20 cheaper than the cost of Amazon Prime, but the Walmart+ launch comes at a time when about 150 million people worldwide are already subscribed to Amazon's service.
So, if you came to learn all about the price for Walmart+ and what you get for the money, let's break it down to give as thorough an answer as we possibly can right now.
Walmart Plus price
This subscription will include "same-day delivery of groceries and general merchandise, discounts on fuel at Walmart gas stations, and early access to product deals," Recode reports.
The service will also reportedly include benefits like "unlimited same-day delivery of groceries and other goods from Walmart Supercenters, reserved delivery slots and open-slot notifications, as well as some access to Walmart's new Express two-hour delivery offering, though not unlimited usage," according to Recode.
Walmart+ will additionally feature "discounts on fuel at Walmart gas stations, early access to some product deals, and a Scan & Go service that would allow shoppers to check out in Walmart stores without waiting in line," the Recode report reads.
It's clear that the onus is on Walmart to deliver the perks necessary to make that $98 fee worthwhile.
However, based on the early reports, if you find yourself shopping more from Walmart than you do Amazon (bonus points if that includes grocery shopping), then Walmart+ could very well be worth the cost.
Walmart Plus features
For instance, Amazon Prime includes access to its unlimited video and music streaming services, as well as a litany of exclusive daily deals. So, what will the $98 annual fee for Walmart+ reportedly include?
- Same-day delivery of groceries and general merchandise
- Reserved delivery slots and open-slot notifications
- Discounts on fuel at Walmart gas stations
- Early access to product deals
- Access to Walmart's new Express two-hour delivery offering
- A Scan & Go automated checkout service at stores
- A Walmart+-branded credit card at some time after launch
That's a good amount of additional perks for a launch, but the service is notably lacking in a serious entertainment bundle play similar to Amazon Prime Video. Based on early reports, it's unclear whether Walmart will include some kind of streaming service. On that note, it's also lacking a music subscription option and wide support from a network of connected devices.
Walmart Plus vs. Amazon Prime
Walmart+ has a lot going for it on paper and will be a boon for frequent Walmart shoppers if the reports prove true.
Without official details, it's too early to say whether Walmart+ will be able to attract a large number of subscribers or convert current Amazon Prime subscribers.
We'll keep you up to date with all the latest information as we learn more ahead of the official launch.
- Read our early take on Walmart Plus vs Amazon Prime
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