Walmart Plus, Walmart's Amazon Prime competitor, will reportedly cost $98 a year

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Walmart; Alyssa Powell/Business Insider

• Walmart+, the company's Amazon Prime competitor, is expected to launch this month, according to a report first published in Recode.
• The retailer is expected to set the annual Walmart+ subscription price at $98 per year.
• The service will reportedly include same-day delivery of groceries and fuel discounts among other perks.
• Finally, the service could also include access to exclusive deals and shopping events before the general public, as well as automated checkout at Walmart stores.

Amazon Prime is about to meet its first true challenger in Walmart+, the premium retail subscription from the nation's largest brick-and-mortar retailer. Walmart+ is expected to launch in July 2020 with a price of $98 per year, according to a report in Recode.

For those keeping score, that's more than $20 cheaper than the cost of Amazon Prime, but the Walmart+ launch comes at a time when about 150 million people worldwide are already subscribed to Amazon's service.

So, if you came to learn all about the price for Walmart+ and what you get for the money, let's break it down to give as thorough an answer as we possibly can right now.