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I tried Rare Beauty's new lipstick, and now everyone needs one in their makeup bag

Jul 16, 2022, 17:41 IST
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The Rare Beauty Kind Words lipstick in the shade Gifted.Amanda Krause/Insider
  • Rare Beauty released a new line of lipsticks and lip liners in early July.
  • Founder Selena Gomez has said that the shade "Gifted" is her favorite, so I picked up both in that hue.
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I'm generally disenchanted by celebrity beauty brands, but Selena Gomez's Rare Beauty has proven to be the exception.

I've tried almost every product the brand offers, from its famed liquid blushes to its tinted moisturizer— and I've loved them. There was no question, then, that I'd be picking up the brand's new matte lipstick and matching lip liner when it launched in early July.

Rare Beauty's Kind Words matte lipstick retails for $20, and the Kind Words lip liner cost $15. I purchased mine — both in the shade Gifted, which Gomez has said is her favorite — from Sephora. The products are also sold on the Rare Beauty website.

After testing the products myself, the lipstick has earned a permanent spot in my makeup bag.

Rare Beauty launched these two products in early July.Amanda Krause/Insider

The lip liner was a pretty hue but drying

The brand claims that its lip liners are pigmented, resistant to smudging, and creamy like a lip balm. You can line your lips or fill them in, according to Rare Beauty.

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The pencil immediately brought color and shape to my lips, but it wasn't exactly balm-like. Instead, I'd compare it to a soft crayon.

I tried using the liner to fill in my lips entirely, but the formula was too dry. Still, it was perfect for lining, since the consistency helped define the lines of my lips, without moving.

My lips without liner (top) and my lips with Rare Beauty's lip liner (bottom).Amanda Krause/Insider

I was sold on the lipstick after just one swipe

For the matte lipstick, Rare Beauty markets that it is pigmented, buttery-soft, long-lasting, and comfortable.

From my swipes, that description is accurate. I only needed one swipe to coat my lips, and the lipstick felt super smooth on my skin.

I also found that the lipstick held up well throughout the day. It only started to fade after lunch. Even then, the leftover product looked like a stain that didn't necessarily need touch-ups.

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I purchased the Rare Beauty matte lipstick in the shade Gifted.Amanda Krause/Insider

What I loved most was how the lipstick felt. It was comfortable from the moment I applied it until I removed my makeup at the end of the day.

Many matte lipsticks tend to settle over time, making your lips feel stiff and dry. With this formula, I barely noticed the product on my skin unless I looked in the mirror.

My lips after applying the lipstick (top), and after eating lunch (bottom).Amanda Krause/Insider

I now want the lipstick in other colors too

The lipstick is worth every penny. After wearing it, I was eager to purchase more colors. I could see myself using the lighter shades for the daytime, and the darker colors like Gifted for special events or nights out.

Though I liked Rare Beauty's lip liner, I prefer ones that can be worn on their own. Because these are a little too dry for the latter, and cost $15 each, I wouldn't buy another.

Once again, Rare Beauty has earned a spot in my makeup bag. If you're thinking about trying the lipstick yourself, it wouldn't hurt to make room in yours as well.

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