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I put Taco Bell's wacky menu experiments to the test. Some meals should return to the lab, while crazy-good items like breakfast tater tots should go national.
I put Taco Bell's wacky menu experiments to the test. Some meals should return to the lab, while crazy-good items like breakfast tater tots should go national.
Nancy LunaJan 14, 2024, 16:44 IST
Nancy Luna, Business Insider food correspondent, tries Taco Bell's test items.Nancy Luna/Business Insider
I've tasted a handful, including the new Breakfast Tater Tots that launched November 16 in Chicago.
Taco Bell is widely known fortesting wacky experimental menu items in various cities nationwide to gauge interest in a possible nationwide release.
So far this year, the Mexican-inspired fast food chain has tested-marketed about 15 items, including a Triple Crunch Mexican Pizza in Nebraska and Street Chalupas in Indianapolis.
"Like all innovation, a lot of workgoes into bringing a new menu item to life," Taco Bell told Business Insider. "We work through countless iterations, test through numerous options and gather fan feedback all before items make it to restaurants."
The chain also gives the media a shot at trying some of the foods before they go to market. I've tried a handful of these fast-food experiments.
Some items should go national, while others need more work in the test lab. Let's take a closer look.
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1. Holy moly. Taco Bell is testing Breakfast Tater Tots in the Midwest.
Starting November 16, 2023, Taco Bell is testing Breakfast Tater Tots in Chicago.Nancy Luna/Business Insider
I tossed aside Taco Bell's boring new breakfast taco to attack these tots during a sneak peek event.
I tossed aside Taco Bell's new breakfast taco once I saw these tater tots.Nancy Luna/Business Insider
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Once consumers take a few bites, they will know "Taco Bell is where to go for breakfast," a Taco Bell marketing rep said of the tots.
The tater tops are topped with a three-cheese blend of melted cheese.Nancy Luna/Business Insider
2. Taco Bell put Crispy Chicken Nuggets to the test in Minneapolis starting in mid-October.
Taco Bell began testing Crispy Chicken Nuggets in October.Nancy Luna/Business Insider
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The Taco Bell nuggets are marinated in jalapeño buttermilk, offering a flavor kick that is better than McNuggets.
You know exactly what it is in, one Taco Bell chef said of its nuggets. Nancy Luna/Business Insider
3. Street Chalupas debuted in Indianapolis in mid-October.
Taco Bell is testing Street Chalupas.Nancy Luna/Business Insider
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The most innovative part of this taco has nothing to do with its flavor.
Taco Bell's Street Chalupas come in an innovative taco holder.Nancy Luna/Business Insider
4. Over the summer, Taco Bell debuted its take on gelato using MTN Dew Baja Blast as its muse.
The MTN Dew Baja Blast gelato tastes more like Italian ice.Nancy Luna/Business Insider
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Still, the gelato doesn't seem like a good fit for Taco Bell. I think it would sell better at a convenience store.
Taco Bell's gelato test lasted only two weeks at one store.Nancy Luna/Business Insider