Every brand needs a halo product—a car that reminds customers and employees of their origins, values, and goals.
It embodies the soul of that company.
Ford has the Mustang, Mercedes the S-Class, and Porsche the 911.
For Nissan, with the GT-R supercar headed for retirement after a 17-year run, that job will be left to the Fairlady Z, known in America simply as the Z.
The current Nissan Z launched in 2023 with more power and tech than the 370Z it succeeded.