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& Other Stories plans to use all recycled or sustainably sourced materials by 2030 — starting with a spring capsule collection made from eco-friendly fabrics

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  • Fast fashion brands are some of the worst offenders when it comes to carbon emissions and polluting the environment.
  • As sustainability becomes more important to consumers, some of these brands are incorporating eco-friendly collections and practices.
  • & Other Stories is one of the latest to join in by launching a spring capsule collection that's sustainably sourced, uses eco-friendly fabrics, and timeless silhouettes that'll last for several seasons instead of just one.

Sustainability is becoming top of mind for many shoppers. The clothing industry is one of the biggest culprits when it comes to pollution, but breaking free of fast fashion isn't so easy. Its affordability lets us buy into trends without breaking the bank, making the latest styles more accessible for the masses. As consumers are looking for more sustainable options, though, even fast fashion brands are working to deliver.

& Other Stories is one of my favorite fast fashion destinations because it doesn't really feel like one at all. The brand, which is part of the H&M group, features collections from three design ateliers in Paris, Stockholm and Los Angeles. Each atelier brings a different vibe with pieces inspired by the styles of their locale. The product selection, both in-store and online, feels curated and always strikes a balance between trendy and timeless.

The designs are already thoughtful and fairly high quality, but now, & Other Stories wants to focus on being more sustainable. According to the website, the brand plans for all materials used to be either recycled or sustainably sourced by 2030. The brand currently uses 100% sustainably sourced cotton and VEGEA, an innovative material partly made from the byproducts of winemaking, and is working towards getting more creative with its practices.

Most recently, & Other Stories launched a sustainably sourced capsule collection. The products are made from eco-friendly fabrics, like organic cotton, Lyocell, and Tencel. And, rather than being focused on trends, the pieces offer fresh twists on classic spring styles that will likely last in your wardrobe for several seasons.

In a time where our futures seem pretty uncertain, buying into trends may not be the best move. That's why & Other Stories chose styles that are designed to last. The breezy blouses and dresses are inspired by nightgowns from the Victorian era, among other charming vintage looks. Even if you don't plan on getting dressed up anytime soon, these effortless, comfortable pieces will do just as well for wearing around the house.

Below, we picked out 10 pieces we love from the spring capsule collection. Read the original article on Insider
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