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Amazon has quite a few in-house fashion brands — here's your guide to the best ones

Sally Kaplan   

Amazon has quite a few in-house fashion brands — here's your guide to the best ones
Amazon Prime clothing brands; Alyssa Powell/Business Insider

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  • Amazon has launched over 50 in-house fashion labels, contributing to its outpacing of Macy's as an apparel retailer.
  • Its feminine fashion labels are surprisingly stylish, and range from casual athleisure to fashion-forward wardrobe staples.
  • Almost all of the styles are under $100 and priced affordably, plus everything is available on Amazon Prime, making the delivery and return process incredibly fast and easy.
  • Right now, Amazon is having a massive fashion sale with deals on top name brands as well as discounts on its own in-house brands. Some of the styles included in the following list are currently discounted.

Amazon has already made a name for itself as one of the world's largest retail marketplaces, and has even started carving its own path as a powerful player in the tech industry. But the company is now looking to expand its self-branded offerings beyond the Echo and Kindle by making its foray into the fashion world.

In a tumultuous market that has seen powerhouse brick-and-mortar retailers like Macy's shutter their doors across the country, Amazon is looking to use its online marketplace to bring fashion to the masses. The site already provides a platform for plenty of major fashion companies like Nike and Kate Spade to sell their goods — but in 2017, Amazon also decided develop its own in-house brands in hopes of capturing a larger share of sales, and bringing better value to its customers.

And the honest truth? Amazon is making some really stylish clothing.

To date, Amazon has developed more than 50 different fashion labels for people of all ages and genders, running the gamut from workwear to lingerie, baby clothes to shoes, and even athleisure styles and basics. There are a few standout labels in the women's/feminine clothing category that are worth noting, so we've broken down everything you need to know about Amazon's best fashion lines, which are all available on Prime.

Lark & Ro

Lark & Ro
Amazon

Lark & Ro's overall feel is polished and professional, but each piece has some sort of modern flair or silhouette that keeps it looking trendy. You'll find all the workwear basics, including solid sheath and patterned wrap dresses, blouses with interesting detailing, and a selection of foundational pieces like cashmere sweaters and trench coats. The color palette skews more toward neutrals like black, grey, and white, plus variations of mostly darker shades of blues, pinks, and purples.

In terms of price points, Lark & Ro will run you roughly the same as stores like LOFT, Gap, and Banana Republic, with prices averaging between $30 and $80.

Pictured (from left to right): Women's Crepe Knit Short Sleeve Center Twist Dress, from $14.81 |Half Sleeve Ruffle Neck Woven Blouse, from $16.53 | Women's Cap Sleeve Lace Dress with Scallop Details $62.38

Shop all Lark & Ro styles

Daily/Ritual

Daily/Ritual
Daily/Ritual      Amazon

Daily/Ritual specializes in cozy loungewear and casual basics like slouchy sweaters and hoodies, sweatshirt dresses, leggings, and even reasonably priced two-packs of tanks and tees. The colors are mostly neutrals like black, white, and gray, making it easy to mix and match, and the majority of their styles also come in plus sizes.

The whole line is relatively inexpensive, with most dresses costing around $30 and two-packs priced at an average of $20 total. The leggings are all under $20, which is a serious steal.

Pictured (from left to right): Supersoft Terry Hooded Pullover, $14.10 |Supersoft Terry V-Neck Dress, $18 | Supersoft Terry Short-Sleeve Shirt, $15.60

Shop all Daily Ritual styles

Luna Coalition

Luna Coalition
Amazon

Luna Coalition is similar to Daily/Ritual in that it also focuses on athleisure styles and cozy knits. The major difference is that this line skews a little younger and just a touch sportier, featuring sweaters with cutout shoulders, slightly slimmer tanks and tees, and more graphics on the clothing.

I imagine Luna Coalition as the ever-trendy Forever 21 to Daily/Ritual's slightly more sophisticated Gap Body — all at the same affordable price point, with items averaging between $20 and $50.

Pictured (from left to right): Soft Cotton Twist Tank $9.99| Jesse Muscle Shirt $9.99 | Cozy Pullover $9.99

Shop all Luna Coalition styles

Cable Stitch

Cable Stitch
Amazon Fashion

As you might have guessed by its name, Cable Stitch is Amazon's line of knit sweaters and dresses. Honestly, it might be our favorite of all the brand's fashion offerings. You'll find more than just basic cable-knit sweaters here — the designers have done a fantastic job of creating interesting shapes and details for each piece.

You'll find everything from tasteful cutout shoulders to ruffled sleeves, oversized cardigans to fitted color-block options, and even a few midi-length sweater dresses. Prices across the line vary, but not by much. Most items are between $40 and $70.

Pictured (from left to right): Striped Rib-Knit Dress, $69.50 | Contrast-Sleeve Cotton Sweater, $34.99 | Mock Neck Cozy Sweater $59.50

Shop all Cable Stitch styles

Paris Sunday

Paris Sunday
Amazon

Paris Sunday is a playful, feminine line that Amazon describes as having been designed for people who are "style-obsessed" and always "on-the-go." It's definitely one of the most colorful in terms of its palette, with plenty of pieces featuring timeless florals and graphic patterns. The line offers everything from wedding-appropriate cocktail dresses to casual weekend outfits, with a focus on versatile pieces that can easily be dressed up or dressed down.

The majority of Paris Sunday's offerings are dresses, which mostly cost somewhere between $15 and $60.

Pictured (from left to right): Women's Flutter Sleeve Dress, from $16.19 | Women's Sleeveless Choker Top, from $7.88 | Sleeveless Floral Flounce Dress, from $31.72

Shop all Paris Sunday styles

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