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Amazon has already made a name for itself as one of the world's largest retail marketplaces, and has even started carving its own path as a powerful player in the tech industry. But the company is now looking to expand its self-branded offerings beyond the Echo and Kindle by making its foray into the fashion world.
In a tumultuous market that has seen powerhouse brick-and-mortar retailers like Macy's shutter their doors across the country, Amazon is looking to use its online marketplace to bring fashion to the masses. The site already provides a platform for plenty of major fashion companies like Nike and Kate Spade to sell their goods — but in 2017, Amazon also decided develop its own in-house brands in hopes of capturing a larger share of sales, and bringing better value to its customers.
And the honest truth? Amazon is making some really stylish clothing.
To date, Amazon has developed more than 50 different fashion labels for people of all ages and genders, running the gamut from workwear to lingerie, baby clothes to shoes, and even athleisure styles and basics. There are a few standout labels in the women's/feminine clothing category that are worth noting, so we've broken down everything you need to know about Amazon's best fashion lines, which are all available on Prime.