9 online bedding startups that make some of the most comfortable sheets we've ever tried
When you buy through our links, we may earn money from our affiliate partners. Learn more.
- With so many bedding brands to choose from, it can be overwhelming, uninspiring, and expensive to find the best set of sheets for your bed.
- After testing them ourselves over the years, online startups like Brooklinen, Parachute, and Boll & Branch are great places to buy sheets.
- Their bedding is priced lower than luxury competitors', but it's no less comfortable, beautiful, and durable.
- One interior designer we spoke to recommends sticking with classic white sheets if you're having difficulty making a decision. Another tip: think about the types of fabrics that you like to wear on your body.
It's difficult to attribute a good night's sleep to a single factor. Certainly, a supportive mattress helps. So does a fluffy pillow. Another important part of the equation — one that can sometimes be overlooked or bought in haste — is your sheets.
No one can say they don't love settling into a soft, cool bed at the end of a long day, or lazily stretching out on top of perfectly rumpled sheets on a weekend morning. It's this highly sought-after feeling in a long-uninspired industry that has prompted numerous direct-to-consumer bedding startups to launch in the last five years.
Aesthetically, a lot of these new companies are difficult to differentiate, but there are certain distinctions that could make one a better choice for your specific needs. Before you upgrade your sheets, read up on what these bedding startups offer and what you should buy from each one, and check out what interior design experts have to say about finding the best bedding for your space.
How to shop for sheets for your bedroomIf you don't know where to start when it comes to finding bedding that matches your style and bedroom, interior designer and author James Farmer tells Insider Reviews, "Shop for sheets like you do your shirts! Think about your favorite shirt. Is it a pressed cotton button-down? Slightly starched and cool? Or do you prefer a warm, worn tee? For me, I prefer a pressed pillowcase and pressed shirt, so that's my 'go-to' for bed linens."
If you really want to make shopping easy, go with white sheets, he says. "Crisp and white matches everything, plus it launders wonderfully." But you can still have some fun. "I love a monogram, too. So keep your sheets white and allow your design aesthetic to have some pop with your monogram, shams, or bedding."
Shop sheets from our favorite bedding startups:Note: All prices are for Queen size offerings.
Brooklinen
Why you'll like it: More than 50,000 glowing online reviews and our own executive editor's love for the brand stem from the great value that Brooklinen offers. For less than $200, you can get four pillowcases, a flat sheet, a fitted sheet, and a duvet cover — and this isn't just a convenient bundle that will pill or fray after a few washes. Its signature cotton percale sheets are cool and crisp, giving you a comfortable night's sleep. While its core business is cotton bedding, Brooklinen also sells heathered cashmere and linen collections.
What to buy:
Parachute
Why you'll like it: If you still dream about the hotel linens you slept on during your European vacation, shop at Parachute to bring home the same comfortable and luxurious experience. It sells three different fabrics: percale (lightweight, breathable), sateen (smooth, but not shiny), and linen (textured, laid-back). Like other sites, you can shop bundled sets, but you also have the freedom to customize your own and buy for your exact style.
What to buy:
Coyuchi
Why you'll like it: In our opinion, Coyuchi's eco-friendly practices make it the best sustainable bedding startup. It's the first North American company to use miDori bioSoft green technology, which softens sheets with a plant-based formula, and it meets a slew of other standards and certifications that mean it tries to do the least damage to the environment as possible. It also has a unique Subscribe and Save program that sends you linen replenishments at a low monthly rate and recycles your old sheets for you.
What to buy:
Boll & Branch
Why you'll like it: Boll & Branch's claim to fame is the fact that three living US presidents sleep on its sheets. However, you don't have to be a president to appreciate the company's mission of utilizing a transparent supply chain and organic cotton to make its bed sheets. These Fair Trade sheets may cost more than traditional sheets, but you'll always feel good about buying and sleeping on them.
What to buy:
Snowe
Why you'll like it: You're not fresh out of college in your first post-grad apartment, nor have you found your forever home just yet. But you do care about quality, versatility, and aesthetics, which is where Snowe excels. Snowe provides the bedding essentials for you to create a beautiful living space through its bundles or Build Your Own feature.
What to buy:
Primary Goods
Why you'll like it: Primary Goods doesn't just make comfortable and durable bedding sets, it fixes one of the most flawed and debated components: the top sheet. Its patented snapping system is simple but effective, attaching the top sheet to your duvet cover so the two always move together, meaning you can make your bed quickly each morning. It started with premium French linen bedding and has also introduced cotton to its lineup.
What to buy:
Ettitude
Why you'll like it: The secret to Ettitude's silky smooth sheets is bamboo lyocell, a sustainable textile made from organic bamboo pulp. In addition to being breathable and temperature-regulating (making it great for hot sleepers), bamboo is hypoallergenic and anti-microbial.
What to buy:
Allswell
Why you'll like it: Allswell is an online bedding venture by Walmart, but based on its online presence and overall aesthetic, you wouldn't associate it with the value-driven mega-retailer. We've mainly reviewed its mattresses, but also know that is bedding is just as good as more well-known competitors like Brooklinen and Parachute. With its tightly curated collection of sheets and duvet sets, Allswell is the perfect place to completely reset your sleeping situation without spending a lot of money.
What to buy:
Crane & Canopy
Why you'll like it: Crane & Canopy's claim to fame is a clever duvet design that makes it look like you spent 20 minutes making your bed, thanks to some strategically-placed color blocking and piping. In addition to its thoughtful and practical approach to bedding, it's also careful not to neglect the look of it, offering colorful and patterned options beyond the usual neutrals. All the bedding is Oeko-Tex certified and made from premium, durable extra-long cotton.
What to buy:
READ MORE ARTICLES ON
Popular Right Now
Advertisement