Insider Inc. is hiring a Content Marketing Producer for BI Prime
As Content Marketing Producer for BI Prime, you will be a crucial part in the development of our subscription business by writing creative and engaging content. The role provides the opportunity to be immersed in marketing, research, and business journalism for Insider Inc.'s fastest growing subscription product; BI Prime, an exclusive membership opportunity from Business Insider that provides access to stories and reporting from inside the companies and topics which matter most to our audience.
In addition to having a primary focus on BI Prime, the Content Marketing Producer will have the chance to produce content marketing materials for Insider Inc.'s other subscription products, including Business Insider Intelligence, our premium research service.
Responsibilities:
- Craft marketing articles on our public sites based on current events and content produced by our news room and research team.
- Spearhead campaigns that promote subscription sales while analytically evaluating the success of the campaigns.
- Create content for email, social, and campaigns in support of acquisition and retention marketing efforts.
- Continuously read and synthesize research/editorial output closely and become a subject matter expert.
You are...
- A strategic thinker with excellent writing and analytical skills who excels in a fast-paced environment. Extremely detail-oriented and have the ability to create a high volume of top-quality content.
- A strong writer who can skillfully and seamlessly switch tones when targeting the different audiences of our two subscription products.
- SEO and Social Media aware with the skill to optimize content creation via story planning, keyword selection, link-building, and other activities.
- Incredibly organized, self-motivated, resourceful, and able to collaborate with other writers on the content team.
Other skills required for the job:
- 3-5 years of experience in digital content with hands-on roles reporting and/or writing articles and marketing copy.
- Proven experience developing and executing on digital content marketing, content marketing campaigns, and/or articles covering tech, finance, advertising, healthcare, and other verticals.
- Background in journalism or writing with proven ability to create a high volume of promotional digital content on a daily basis.
- Demonstrated ability to communicate to all internal/external stakeholders.
If you're interested, please apply and tell us why you think you're a fit for the role in your cover letter and share 1-2 writing samples or portfolio.