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Inside the exclusive Montenegro resort influencers are loving this summer, complete with helicopter arrivals, a cliffside pool, and a $6,000 weekly price tag
Inside the exclusive Montenegro resort influencers are loving this summer, complete with helicopter arrivals, a cliffside pool, and a $6,000 weekly price tag
Nothing says exclusive like a place that's hard to get to. And a high price tag, of course.
Consider Aman Sveti Stefan, located in Eastern Europe's Montenegro. Part luxury resort, part island, Sveti Stefan has been called "Europe's most luxurious hotel."
And while it's not in a remote location, it's not in Europe's most trafficked destination either. Aman Sveti Stefan has been attracting influencers all summer, during which it costs nearly $6,000 for a weeklong stay, a spokesperson told Business Insider.
It's not difficult to see the appeal of Aman Sveti Stefan: It has scenic views of both forest and sea, and the historic charm of its architecture is juxtaposed against paradise vibes along its beaches.
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Business Insider spoke with three Instagrammers who recently visited Aman Sveti Stefan to see if their experiences aligned with the hotel's luxurious image - and as it turns out, the experience delivers on the expectation.
Here's a look inside the five-star resort that's more destination than hotel.
A short drive or sail from the old town of Budva or UNESCO World Heritage Site Bay of Kotor, the resort is in a prime location to access many of the country's most scenic offerings, from Lovcen National Park to Skadar Lake.
Numerous influencers appear to have visited the resort this summer, according to their Instagram geotags — but it's not a major, highly trafficked destination yet.
As of the time this article was published, there were just over 4,500 posts with the Aman Sveti Stefan hashtag on Instagram. That's actually a relatively modest number of posts compared to Aman's other properties — consider Amangiri in Utah, which has more than 18,000 hashtags.
Stunning architecture and sandy beaches with turquoise waters make this historical slice of paradise pure Instagram porn.
Even celebrities have been known to visit. David and Victoria Beckham found the resort so nice they visited twice — they reportedly vacationed there last summer and this summer with their kids.
Prices for the resort range start at $850 a night, a spokesperson told Business Insider. That's $5,950 for a seven-night stay.
Earlier this year, the resort hosted an art exhibition featuring works from Picasso, Chagall, and Warhol. Only visitors got to see them — tickets for two cost £1,457, or $1,607.
"Vacation [at Aman Sveti Stefan] is a little bit more expensive than in other places in Montenegro, but in my mind, if you want to have a comfortable holiday and relax your body and soul, the price doesn't matter," Stefaniya Glibo, who stayed at the resort this summer, told Business Insider.
Aman Sveti Stefan is comprised of two parts: Sveti Stefan island and Villa Milocer on the mainland. The island is open from May 1 to October 20, but Villa Milocer remains open year-round.
Overlooking the Adriatic Sea, the stone-walled Villa Milocer sits on 80 acres and is surrounded by lush forests with more than 800 olive trees. It was once the summer residence of the Serbian royal family before Aman took over.
It's home to three different types of suites with garden or sea views. The biggest suites, the Queen Marija suites, are housed in a separate building near Villa Milocer.
However, the resort is so exclusive that not everyone recognizes it. Beyza Kurt recently visited and told Business Insider that when she posted a picture from the resort on Instagram, a lot of friends asked her where it was.
It's home to cobbled streets, courtyards, and 50 rooms, cottages, and suites in restored stone buildings.
But if you don't have your own private pool, there's also a family pool on the top terrace of the village.
The spacious rooms in the village have a similar rustic-meets-minimalist aesthetic with wooden-beamed ceilings, exposed stone walls, and a neutral color palette.
At the center of the village is the open-air square known as the Piazza, where there are a number of dining venues.
Glibo described Aman Sveti Stefan one of the most beautiful and calm places in Montenegro, and noted that its beaches lack the crowds of people that frequent other Montenegro beaches.
One of those beaches is Islet Beach, which was named one of the top 30 beaches to visit in Europe this summer. Half of the beach is free, while the other half is reserved for hotel guests or those willing to pay a $110 per day fee.
"The exclusivity and privacy of Aman allows for the utmost relaxation," Ava Harb, who stayed there for five days, told Business Insider. "It is an experience so unique that it is nearly impossible to put into words."
