It's in casinos' interest to convince gamblers to come back again and again, and to stay as long as possible - often in the resort attached to the casino. So, they roll out the red carpet and pile on the perks.
However, there have been questions recently as to if these perks could be abused after Las Vegas shooter Stephen Paddock was reportedly given access to the Mandalay Bay freight elevator as a "perk" due to his high-roller status.
Here's a look into the lives of high-rollers - and what exactly these perks involve.