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INFOGRAPHIC: The Booming Mobile Video Ecosystem Explained

Apr 11, 2013, 00:10 IST

Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.

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That's reflected in the much higher prices that mobile publishers can command for mobile video ads, compared to standard mobile formats like banners. eMarketer estimates mobile video will account for $520 million in ad spending in the U.S. this year, or 13% of the digital video ad market.

In a new report, BI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth in consumption, and examining the demographics and behavior of mobile video consumers.

We specifically detail how mobile video monetization is booming, and look at the new video ecosystem that is taking shape, with mobile devices — rather than television — at the center.

Access The Full Report And Data By Signing Up For A Free Trial Today >>

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Take look at this infographic from our report:

BI Intelligence

Thanks in large part to this growing ecosystem, brands and agencies are becoming more familiar with mobile video ad formats and in putting together mobile video ad campaigns. Thanks to technology and better know-how among ad platforms, mobile video ad units are easier to deploy across the mobile landscape than they were in the past.

As we detail in our report, tablet-specific ad units are beginning to proliferate, as are non-ad videos that brands push out on their own digital platforms. So are anecdotes about increased mobile video ad transaction volume:

For full access to the report on Mobile Video sign up for a free trial subscription to BI Intelligence today.

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