This post is sponsored by YuMe.
Millennials watch more video content than any previous generation. They love movies, TV shows, and short-form video. And while this sounds like great news for advertisers, the trouble is, millennials aren't watching video content on their living room TVs anymore.
YuMe conducted a study that tracked how millennials consume media, finding that 13% watch video content on their smartphones while they work, while another 13% watch while they shop. In total, 94% of millennials are multitasking (and likely distracted) while viewing content.
What does this mean for brands? Smartphones and tablets, not televisions, are the gateway to a millennial audience. Millennials recall brands at a much better rate when they're on mobile devices, and they think of the TV as old-fashioned. In fact, only 3.1% of millennials consider brands that advertise on TV as being "modern." More than twice that number think of smartphone advertisers as having "modern" brands.
Check out the infographic below to get more facts on how and where millennials watch video - and what that means for advertisers. And go here to download YuMe's full report and find out more.
YuMe
Find out more about Sponsor Posts.