INFOGRAPHIC: Advertisers Using TV To Reach Millennial Males Are Spending Too Much

This post is sponsored by YuMe.

Young men between the ages of 18-24 go through a lot of changes - college, getting a job, doing their own laundry, etc. But in the last few years, they've started changing in a new way: They're watching less traditional TV. This means advertisers trying to reach millennial males should consider complementing their TV buys by extending their ad campaigns to multiple digital screens.

According to a study by YuMe and Nielsen, between 2010 and 2012, millennial males have cut their TV viewership by 10% - more than any other demographic. YuMe found that if advertisers moved 10 to 30% of their TV budgets to Internet and cross-platform campaigns, they increased their reach up to 11%.

Check out the "shift happens" infographic below to find out more about reaching millennial males in the digital age and to get the full story on digital advertising. Click to get the complete study.

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