[Info-Graphic] There Are 1.5 Billion Users On Social Media Globally And Collaboration Technologies Could Generate 1.3 Billion Dollars

In a latest release by Tata Communications, this info-graphic suggests globally there are 1.5 billion people who are using social media. That is roughly 80% of all online users. This is huge market that is yet to be explored fully. Currently only 3% of the companies are benefiting from collaborative technologies that utilize social media.

As much as 1.3 trillion dollars can be generated through collaborative tech if the companies start to utilise social networks to their full potential. This is a market that is slowly growing and the Indian consumer is also unhurriedly getting on the social bandwagon. In the future, we would not be surprised if we see some OTT companies that provide the means and infra-structure to large enterprises to manage and market social platforms through these new-age technologies. But how soon one can tap into this less utilised resource is still a mystery.