Tier 2 and Tier 3 cities : New dynamics of ecommerce
The ecommerce company’s new reach included a 200% growth in tier 2 and tier 3 cities. There has been remarkably new customer growth in Tier-3 cities including Patiala- 1084%, Virudhunagar-630%, Sambalpur-475%, Kolhapur- 400% among others.
Amazon Prime
Prime remains a customer favorite with unlimited free expedited shipping, early and exclusive access to deals, and unlimited video streaming, for a low annual promotion fee of Rs 499. More customers bought a Prime subscription than any other product. If Amazon’s statistics is to be believed, 1 out of every 2 orders were placed by Prime members.
Leading ecommerce app
Maintaining its lead among the competitors, Amazon shopping app continued to be the most downloaded shopping app in the country.
Digital transaction
With PM Modi’s clarion call to go cashless, more customers went for digital transactions than ever before.
More people went for Amazon Pay. There was 30 times jump in Amazon Pay recharge.