India’s e-commerce Industry Likely To Hit 6-billion Dollar Mark Next Year

Taking a jump of 70%, e-commerce industry in India is projected to reach $6 billion in 2015.

Praveen Sengar, research director at market research firm Gartner, said, “digital commerce in the country is still at a nascent stage, representing less than 4 percent of the total retail market, but it is one of the fastest growing e-commerce markets in the Asia-Pacific region, Enterprise Innovation reported.”

The market research firm said that mobile commerce is also growing rapidly and marketplaces, consumer product goods, and food and beverages companies have started investing in mobile commerce.

At present, less than 5% of total digital commerce takes place through mobile, but Gartner believes that it will increase with growing penetration of affordable smart devices with Internet connectivity.