Samsung leads India's affordable smartphone market

India's fast growing smartphone market has found itself a new leader in the form of Samsung Electronics, which has captured 58% share in the quarter that ended in March. The share has been captured because of a bumper 8 million unit sales of its Galaxy J series.

Not only this, Samsung's volume share in the segment is also said to have increased to 55% in the said quarter. Last year in the corresponding period, the South Korean electronics major had a 40% share in smartphones, by both value and volume.

"We had an overall markshare of 48.6% in the first quarter of 2016," said Manu Sharma, director-mobile business at Samsung India, at the launch 2016 editions of Galaxy J7 and Galaxy J5. However, he did not comment on the number of devices that they sold or the market share in the affordable segment.

Talking about the said segment, the Rs 6,000-15,000 price segment is called the affordable segment in smartphone market, and it makes up about 65% of the industry by volumes. A list of companies operate in this segment, including both Indian and Chinese players, like Micromax, Intex, Xiaomi and LeEco.

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