New Zealand, Sweden, Canada and Europe emerging as Indians’ favourite holidays as currencies continue falling

As per data combined by several travel companies, Indians have increased their travels to Europe, Russia, Canada and New Zealand by 25-30%. This has happened because of weakening currencies in these regions, which promises travellers more fun from their money.

"A weak international economic climate has a lot of opportunities to offer to budgtravellers. Indians who plan to visit countries whose currencies have devalued can enjoy more value for their money and spend more," Neelu Singh, CEO of Ezeego1.com, told ET.

While on one hand, USD is strengthening with each passing day, discouraging Indian travellers from travelling there, Russian ruble, Swedish krona, Australian dollar, Canadian dollar, New Zealand dollar, as well as the Euro and Danish krone have depreciated by 10 to 50% against the rupee over the last two years.

This has allowed Indians to consider these countries, which are also popular travel destinations, as travel options.

To cash in the fall in these currencies, travel companies are offering lucrative packages and low rates, further prompting Indian travellers to make up their minds.

"Our strategy to inspire consumer uptake has been two pronged: recalibrate our product portfolio - enhancing our packages and these work well in light of the depreciating rupee," said Rajeev D Kale, president and CEO of MICE, domestic and sports tourism, Thomas Cook (India).

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