+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Indian to-be fathers want their wives to be seen as ‘yummy mummies’! What does that say of Indian men?

May 6, 2015, 18:27 IST

Advertisement
Men will be men! Even with their bellies out and fading hairline, most Indian men still want their wives to look like the Bollywood heroine onscreen even when they have babies. Or so says the latest survey, Yummy Mummy, by research agency AC Nielsen.

If the survey is to be believed then 92% of expecting fathers want their wives to be Yummy Mummy post their pregnancies while they also want their wives to have the same pre pregnancy bodies after their pregnancies. Interestingly, 91% of new and expecting fathers are actively ensuring to get their wives in shape post delivery.

“While it is a widely known fact, it has been reinforced that 62% new and expecting fathers associate maintaining body post pregnancy as much as pre pregnancy with Yummy Mummy,” stated the survey.

However, new or would-be mothers too have their own fears. The survey has found out that the biggest cause of worry for almost 84% of new mothers is with respect to their physical appearance—stretch marks.

“The Yummy Mummy Survey also uncovered that there are several beliefs around stretch marks which are still prevalent amongst new and expecting mothers. For instance: 76% new and expecting mothers agree that stretch marks happen only on the tummy,” revealed the study.
Advertisement


However, it should be noted that stretch marks can occur on the breasts, thighs, hips, lower back and buttocks. “Stretch marks can appear anywhere on the body, but it is more likely for them to form where larger amounts of fats are stored in the body. Though many of my patients worry about stretch marks, very few are aware of the facts. 66% new and expecting mothers agree that stretch marks have no cure,” said renowned gynecologist Dr Kiran Coelho, who has been the gynecologist to Bollywood stars such as Shilpa Shetty, Lara Dutta and Mandira Bedi.

According to the survey, 67% new and expecting fathers believe beautiful skin to be an essential part of being a Yummy Mummy.

Well, the good news-- 80% of women too want to get back in shape post pregnancy while 83% women would prefer natural ingredients in their personal care products post pregnancy in order to get rid of stretch marks and other skin related problems.

Image Credit: Indiatimes.com
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article