Still doubt social networking sites? Indian SMBs are the largest advertiser on Twitter!

India’s startups are all out there when it comes to penning a success story. And no doubt, social media has been a blessing for them. From reaching out to their potential customers to a light banter against their rivals, startups in India have done this. And this explains why our startups have been topping the chart when it comes to growing their presence on social media giant Twitter.

“India is one of Twitter’s fastest-growing SMB markets worldwide and, in just four months, is already our third largest SMB market in Asia Pacific, after Japan and Australia. We’re excited to work with the Indian SMB community to help them achieve their business goals and reach over 320 million Twitter users worldwide,” said Emily Huo, Head of SMB Sales, Asia-Pacific for Twitter.

According to a report by the social media giant, the small and medium businesses (SMBs) have been aggressively advertising on Twitter ever since the social networking site launched its self-service ad platform. Twitter opened its self service in September 2015 in about 200 countries including India.

So, what is the USP of the service that SMBs flocked to Twitter to connect with their target audience in India? Well, it’s the budget factor and the fact that Twitter offers myriad of features that have enabled startups to easy accessibility to their consumers.

“Since the self-service ad platform launched in India four months ago, thousands of Indian SMBs have advertised on Twitter and the average monthly spend has grown 60% per SMB advertiser. This makes India one of the fastest-growing SMB markets for Twitter worldwide,” added Huo.

As per the report, Indian SMBs use the platform to primarily meet five business goals:

· Grow their follower base
· Increase website clicks or conversions
· Increase Tweet engagements
· Increase app installs or engagements
· Find leads on Twitter

In some cases, the cost per engagement has been less than $1, which is quite cost-efficient, considering the tight budget that a small enterprise has to its disposal. And this has been cutting across all sector-- be it the ecommerce or transport, sports or finance.

Well, it seems that in an aggressively competitive market, in which several companies are eyeing the same share of the pie, Twitter has turned out be a boon for our SMBs.