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Indian job seekers prefer homegrown companies to international ones: LinkedIn

Mar 22, 2018, 17:20 IST

  • LinkedIn has 47 million in India alone.
  • People would rather work for Flipkart than it's international competitor Amazon.
  • At number 13, Expedia is 5 notches above India's travel giant MakeMyTrip.
An unusual trend amongst job aspirants in India has been unearthed - they would rather work for homegrown companies like Directi and Flipkart than international giants like Amazon and Alphabet. This is as per LinkedIn’s annual list of top companies ‘Where India Wants to Work’.
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The report is generated based entirely on the actions taken by its users, which is a whopping 546 million professionals worldwide. Of these, over 47 million are in India alone. The list is based on four metrics – job demand, engagement with the company, interest in the company’s employees and employee retention. LinkedIn (and Microsoft, it’s parent company) is not a part of this list.

Directi: Top of the charts
Directi wasn’t even on the list last year, but has managed to top it this year. It has over 1500 employees worldwide and its portfolio companies include – Radix, Ringo, Flock, Zeta and Codechef. If you get past their interviews, you will get a Kindle as part of the welcome kit, although scoring a job here isn’t easy.

Flipkart > Amazon
It’s strange but it’s true. People would rather work for Flipkart than it's international competitor Amazon. Flipkart came in at number two whereas Amazon came fourth on the list. Will that affect the great Indian e-commerce battle?

Expedia trumps MakeMyTrip
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Not all Indian companies are preferred over their international counterparts. At number 13, Expedia is 5 notches above India's travel giant MakeMyTrip. Though MakeMyTrip is India’s largest online travel agency with a 75% market share, aspirants would rather work for its international competitor, Expedia, says the report. Perhaps Expedia's scrapping of the performance ratings to focus on providing employees with ongoing feedback has something to do with it. Either way, MakeMyTrip still has a 3.8 rating on Glassdoor, so it’s probably not a bad place to work.

Ola is at number 16 and Uber is at... well, erm, not even on the list.
Ola raised $1.1 billion funding from Tencent and SoftBank that gave it the artillery to combat arch-rival Uber. It also made its move abroad with the launch of its first offshore fleet in Sydney, Australia earlier this month. However, Ola has dropped 11 slots since last year when it was rated 5th in the 2017 version of this report.

Speaking of last year, Flipkart was at the top, but has fallen to two; Swiggy, HCL Technologies, Capgemini, Accenture, Tech Mahindra, Cisco, IDFC Bank, Wipro, Tata Communications, Vodafone, Cognizant, Grofers and Oracle were all in the list last year but not this year; and new entrants include Directi, Anheuser-Busch InBev (the company owns beer brands like Stella Artois, Budweiser and more), EY and Daimler AG.
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