Indian Hotels Put In Extra Effort To Woo Women Business Travellers

Businesswomen are one of the fastest-growing traveller segments. Keeping this in mind, hotel chains across India are putting in extra effort to attract women business travellers.

ITC Hotels were the first to come up with the concept of Eva rooms exclusively for women travellers in the 1990s. The concept has now evolved from being just a single-room category at ITC Maurya in New Delhi to a dedicated wing and floor in ITC Hotels across the country. Earlier this year, ITC Maratha in Mumbai overhauled the women-only floor to incorporate new design elements.

"The endeavour is aimed at going beyond the expected and ordinary to cater to the 'unspoken needs' of this segment," said Dipak Haksar, chief operating officer, ITC Hotels. The hotel chain's upcoming property – ITC Grand Bharat at Manesar near Gurgaon – has special packages on golf, yoga, spa and beauty treatments.

Even other hotel chains are now adopting the trend of women-only floors and bringing in newer and customised services for this segment. "Travel packages for women have been there for years and it's the same everywhere. But those can't work anymore as the female travellers have evolved and their needs are changing," says Louis Sailer, general manager of The Leela Palace, New Delhi.

Hotels are focusing more on this segment as women travellers tend to spend more and indulge in quality lifestyle amenities like spas, beauty treatments, health and wellness.
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