Here’s how and where you can buy gold online for Akshaya Tritiya during the lockdown

• Tanishq, Malabar Gold & Diamonds, Kalyan Jewellers and Titan are selling gold online.
  
• The Indian government recently launched the first tranche of Sovereign Gold Bond Scheme for the current fiscal year.
  
• Fintech companies like PhonePe and Paytm are also selling both 24 carat physical and digital gold during lockdown.
  
• If you are looking to purchase diamonds, Irasva, a jewellery store is offering a flat 20% off across its jewellery collection.
  
  

With all the non-essential stores closed in India, many people are looking at digital options to buy gold on the auspicious day of Akshaya Tritiya. Usually, about 20-25 tonnes of gold is sold on this occasion — which is around 4% of India’s annual gold consumption.

But, this year people can’t go to physical stores to buy gold due to the Coronavirus lockdown. And, jewellers are providing options to purchase gold in various forms be it coins or jewellery - and receive the delivery after lockdown lifts. This is in addition to digital options.

Online gold shopping with Tanishq, Kalyan Jewellers and Malabar Gold & Diamonds

Jewellery brand Tanishq will be selling gold online through its e-commerce platform. . In addition to the online option, Titan also announced a sale between April 18 and 27.

Kalyan Jewellers too allows customers to buy gold which will be shipped after the lockdown."What makes this unique is that upon order confirmation, customers will receive this certificate via email or Whatsapp on the day of Akshaya Tritiya," Kalyan Jewellers managing director T S Kalyanaraman told PTI.

Malabar Gold & Diamonds is also offering an option to purchase gold online. If you are looking to purchase diamonds instead, Irasva, a jewellery store is offering a flat 20% off across its jewellery collection.

Buying gold through PhonePe and Paytm
Fintech companies like PhonePe and Paytm are also selling both 24 carat physical and digital gold during the lockdown. Both of them have partnered with Metals and Minerals Trading Corporation of India (MMTP) and SA Produits Artistiques Métaux Précieux (PAMP).

The physical gold purchased during lockdown will be kept in locker facilities and delivered after lockdown ends.

Purchase e-gold in the form of sovereign gold bonds
The Indian government recently launched the first tranche of Sovereign Gold Bond Scheme for the current fiscal year. Under the scheme, people can buy e-gold at ₹4,639 per gram. The last date to subscribe for the scheme is April 24.

Gold bonds and ETFs which are also referred to as e-gold, is basically purchasing gold on paper. Its prices vary according to the value of gold in the international markets.

See Also -
Akshaya Tritiya puja timing and puja vidhi
Why people buy gold on Akshaya Tritiya