India is World no.1 in Mobile Internet user growth. Know more

Silicon Valley’s leading venture capital firm Kleiner Perkins has released its highly anticipated 2015 Internet Trends Report. It’s the Bible for anybody remotely interested in Technology. However, at 197 slides, it might seem formidable.

We at Business Insider have effectively broken it down into a palatable summary of the most critical India related facts.

1. India leads the World’s Internet user growth across all platforms

The global Internet user growth is pegged at 8%, and Smartphone internet users at 23%. These rates are slowing down.

But there’s no stopping India. The country is leading in both fronts. It added a substantial 33% users, and a titanic 55% smartphone users to the numbers.

India, Brazil, and China are leading the world’s smartphone revolution. Mobile-first apps and content in these countries would surely snowball into massive enterprises.

2. India is the World’s favourite place to sell mobiles

Mobile internet traffic makes up 65% of total Internet usage in India. It’s more mobilized than several others. No doubt big shot makers like Google and Xiaomi are queuing up to design cheaper smartphones for the Indian market.

These prospective buyers would access the Internet mainly from their smartphones.

3. India always ranks 1st or 2nd for Global Internet Leaders

This goes on to show that top Internet Companies have their eyes on India.

They should be devising ways to monetize this huge traffic by advertising.

4. Mobile accounts for around 40% of India E-Commerce

The world’s 3rd largest Market India is more mobilized than even developed countries like the US and UK. India with its ever increasing Internet user base of 232 million users tops the chart.

China comes second with just over 30%.

5. 39% of the World Population, i.e. nearly 2.8 billion people are now online

Asia (excluding China, of course) counts for a whopping 28% of the total percentage. No doubt this is due to increased internet penetration in developing economies across South East Asia.

Subsidized schemes like Google’s Project Loon and Facebook’s Internet.org can help propel this increasing user base.

6. The World’s top Internet companies are platforms
The top 5 companies on the Internet are user platforms. They rank in the following order:

1. Apple. 2. Google. 3. Alibaba. 4. Facebook. 5. Amazon

This speaks volumes to the raw money power these companies hold, and the impact they can make.

7. Developing markets have lower spending power

Developing markets like India, Brazil or Indonesia have significantly lower GDP per Capita of just $13k as compared to the $44k that the top 5 countries of the developed world offer.

This comes in the face of Modi’s claims that India is among the world’s best markets, and several other contrasting reports that pegs India as one of the high rollers in retail and other consumer durables.

8. Asian Messaging Apps are pioneers in their field

China’s WeChat and Japan’s Line have initiated several features that the likes of Snapchat and Facebook Messenger are scratching their heads about. The list includes video calls, stickers, media and payments.

More reasons to ‘Look East’ for innovation!

9. Tech Companies can be a boon or bane for authorities

With technological innovation fast outpacing governmental regulations, the world can expect several unusual start-ups that would pose hurdles to regulators to effectively regulate or monitor them. The tech giants are also rapidly revising their business models and platforms.

This would force regulatory wings to rephrase or scrap their policies.

10. Xiaomi to become #1 Chinese Smartphone Maker

Xiaomi has shot up the ranks from an unknown start-up to one of the largest smartphone manufacturers in the world. This has been possible due to huge potential markets like India.

(Image credit: Indiatimes)