Images Uploaded Directly To Twitter Are More Likely To Be Retweeted

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According to research conducted by Dan Zarrella, a data scientist at HubSpot, Tweets containing photos that were uploaded using pic.Twitter.com are 94% more likely to be re-tweeted than those uploaded using an alternative method. The reason being, is that images uploaded via pic.Twitter appear directly in a user's content stream, making them easier to view.

Interestingly, tweets containing Instagram links are 42% less likely to be retweeted on Twitter; and tweets containing Facebook image links are 47% less likely to be retweeted. (Dan Zarrella)

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