The table - yes, the humble table - is the future of the home.
That's according to Marcus Engman, Ikea's head of design.
"Personally, I do believe that the table is going to be extremely important for the future," Engman says. "That's going to be the masterpiece of the home. It used to be, hundreds of years ago, that was the big piece."
Ikea's plans for the table are, to say the least, ambitious. For EXPO Milano 2015, the company previewed a concept table called the Table For Living, which tells you what you can make with various ingredients and heats your food, no stove required.
Ikea created the prototype with the help of the global design consultancy Ideo, which recently gave us a behind-the-scenes look at how the table was brought into the world.
Here's how it happened.