Ikea furniture can take hours to assemble. The complicated assembly instructions and occasionally missing pieces have triggered domestic disturbances and inspired hundreds of memes and parodies.
So the company has come up with a new line of goods, including a bookshelf, cabinets and a coffee table, that can all be assembled in less than five minutes.
The new line, called REGISSÖR, needs no tools, screws or bolts. Instead, it comes with wooden wedge dowels that can be snapped into place using your hands.
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Ikea
"I think we have to - and we are - rethinking what's Scandinavian for tomorrow," Marcus Engman Ikea's head of design, told Reuters. "Everybody has a bigger view than what they had in the fifties… That means we have to change."