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IHOP just changed its logo for the first time in decades

Hayley Peterson   

IHOP just changed its logo for the first time in decades

IHOP

AP

IHOP has changed its logo for the first time in two decades.

The company decided the old logo looked too much like a person's frown, BuzzFeed News reports.

So IHOP came up with a new one that resembles a smile, instead.

Here's the new logo:

IHOP

AP


Here's the old one:

IHOP

AP

The company says the new logo demonstrates the brand's "commitment to smiles."

"To further demonstrate the IHOP commitment to smiles, the launch of the new logo will be celebrated with a series of 'Summer of Smiles' activities devoted to those who, through service and other programs, help people smile," the company says in a release

IHOP's logo change and accompanying feel-good campaign resemble McDonald's recent emphasis on "lovin,'" which included a promotion where customers could pay for their meals with selfies, hugs, and high fives.


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