IHOP just changed its logo for the first time in decades
APIHOP has changed its logo for the first time in two decades.
The company decided the old logo looked too much like a person's frown, BuzzFeed News reports.
So IHOP came up with a new one that resembles a smile, instead.
Here's the new logo:
"To further demonstrate the IHOP commitment to smiles, the launch of the new logo will be celebrated with a series of 'Summer of Smiles' activities devoted to those who, through service and other programs, help people smile," the company says in a release.
IHOP's logo change and accompanying feel-good campaign resemble McDonald's recent emphasis on "lovin,'" which included a promotion where customers could pay for their meals with selfies, hugs, and high fives.