IHOP is launching delivery following its high-profile IHOb drama - and the chain is delivering pancakes and burgers
- IHOP is launching delivery at 300 locations across the United States on Tuesday.
- The chain partnered with DoorDash to offer delivery and plans to roll out the service at up to 700 locations by the end of the year.
- IHOP is also serving a short stack of pancakes for just $0.60 on Tuesday, to celebrate the chain's 60th anniversary.
You can now order IHOP pancakes - and burgers - from the comfort of your couch.
On Tuesday, the pancake chain announced it had launched delivery through DoorDash at more than 300 locations across the United States. By the end of the year, delivery will be available at 600 to 700 IHOP locations, according to the chain.
Customers can place their orders on IHOP.com and using the IHOP mobile app.
"Undertaking a national delivery partnership is an exciting new chapter in our story and builds on the foundational work we've done on IHOP 'N GO this past year, including introducing a mobile app, online ordering through IHOP.com, and special packaging that preserves the quality of our food for takeout," IHOP president Darren Rebelez said in a statement.
The delivery announcement is part of IHOP's celebration of the 60th anniversary of the chain's founding. IHOP is additionally selling short stacks of pancakes for $0.60 on Tuesday, as part of its anniversary celebration.
The announcement also follows a high-profile campaign in which IHOP changed its name to IHOb - International House of Burgers - to highlight the launch of its new burger menu. IHOP described the burgers as "perfect for delivery" in a press release, reminding customers that they can be ordered with a side of pancakes.
An increasing number of restaurant chains are turning to delivery as they attempt to boost sales. As foot traffic flattens, delivery sales have increased by 20% over the last five years, according to industry research firm NPD Group.
However, adding delivery - even with a third party - doesn't come without its complications. According to the chain, IHOP had to invent new packaging prior to its delivery launch, in order to prevent the pancakes from transforming from fluffy piles of joy into sad, soggy messes.