If you’re an App developer, you have reason to be very, very happy!

For the rank-and-file of the hundreds of app developers in India, e-commerce is now the most lucrative mobile monetisation strategy. Wondering how? Well, nowadays bigger companies like Flipkart, Snapdeal, etc, are hiring these talented engineers from startups. Heavily-funded e-commerce firms are battling for command over mobile technologies that are reshaping consumer-facing businesses.

Debasis Chakraborty, founder of NAMAKH, an online store for women, has been struggling to find app developers to build a mobile presence for his startup. The IIM graduate almost hired two app developers but they opted for lucrative offers from bigger online retailers. He told the Economic Times, "All app developers are at large companies or they are running a startup themselves. There is no middle ground."

Preetam Salian, chief executive of HiringMonk, a recruitment firm for startups, told the financial daily that well-funded e-tailers “are offering annual salaries of up to Rs 30 lakh for product managers with experience of about five years.

People who have worked at a startup and identify with the culture are the ones they go after." It is important to note that these app developers are offered a salary which is two-time of what they would get in an MNC.

Last year, Indian startups and Internet companies secured a funding of more than $5 billion. Flipkart, Snapdeal, Quikr, Housing and Ola got more than two-thirds of the amount raised. Later, these five companies used the money to hire employees at huge cash salaries, the ET report revealed.

In 2014, offers from the e-commerce space have increased by 120% in the past year, with starting salaries of Rs 16-20 lakh plus stock options, the business daily added. (Image: www.c7creative.com)